Unlocking Repeat Bookings: How Kohmsa Turns Past Guests Into Loyal Travelers
In today’s competitive short-term rental market, customer loyalty is more valuable than ever. While many vacation rental platforms focus on one-time stays, Kohmsa is building a network of repeat guests who explore our carefully curated collection of experiential homes across wine country and beyond.
With our high-touch approach and hospitality roots, we go beyond vacation rentals — we create memorable stays that keep guests coming back. And for homeowners, that means more bookings, higher revenue, and stronger long-term performance.
“The host was super great to communicate with - could not have asked for anything more! We will definitely be coming back for our next Napa/Sonoma trip!” -Diana
Why Marketing to Past Guests Is the Smartest Move in Short-Term Rentals
Acquiring a new guest is 5x more expensive than retaining a past one. That’s why marketing to past guests isn’t just smart — it’s essential. At Kohmsa, we’ve developed a personalized customer retention marketing strategy that keeps our homes top-of-mind for guests and loyal customers long after their checkout date.
By delivering consistent touchpoints through email, loyalty programs, and seasonal campaigns, we turn first-time visitors into lifelong brand ambassadors. Our guests know that when they book with Kohmsa, they can expect:
Experiential stays immersed in nature and design-forward homes
Concierge-level service, private chefs, and local wine experiences
Seamless bookings with a member-only user experience
Al fresca dinning at our Tranquil Sonoma Retreat, Glen Ellen, CA.
How Cross-Promotion Drives Brand Loyalty (And Bookings)
One of the most effective ways we drive repeat bookings is by encouraging guests to explore new Kohmsa properties. If a couple celebrated their anniversary at our Sonoma Villa, we might invite them to a Napa retreat for harvest season or Farmstay getaway for a winter escape.
These sister-property promotions increase customer satisfaction while boosting occupancy across our portfolio. And when your home joins the Kohmsa network, it instantly benefits from this built-in pipeline of repeat travelers and customer loyalty.
This place is amazing. We had a large group of families and it worked great for us. It’s comfortable, well equipped, great location and amazing views. We hope to come back next year! -Steven
Our Secret Sauce? Our Wine Country Roots.
Kohmsa has deep partnerships with discerning wineries and exclusive access to wine club audiences. This allows us to market homes directly to high-intent travelers who are already planning return visits to the region looking for the same level of customer service.
Whether it's a family coming back for a wine release weekend or a group of friends following a favorite winemaker’s events, Kohmsa homes are their first choice because of our brand trust and our consistent level of quality, design, and customer service.
Why Homeowners Should Care
If you're a homeowner in Napa, Sonoma, or Northern California wine country, now is the time to tap into a network of loyal guests actively looking to return. When you list your home with Kohmsa, you're not starting from scratch — you're joining a brand that already has demand.
Here’s what you gain when your home joins the Kohmsa portfolio:
Increased exposure through our curated repeat guest campaigns on social media
Access to a growing base of luxury-minded travelers
Visibility among wine club members and event-focused visitors
A professional team that markets your home with the same care as a boutique hotel
Ready to Turn Your Home Into a Repeat Destination?
Kohmsa isn’t just a booking platform. We’re a lifestyle brand for the modern luxury traveler. And our properties are the stars of the experience.
If you have a design-forward home in wine country and want to maximize revenue with less turnover and more loyalty, let’s talk.
Reach out today to learn how adding your home to the Kohmsa network can unlock the power of past guests — and turn them into your next booking.
